Charting a Bold Growth Path for Bustle

We worked with the team at Bustle to shape a focused Growth Strategy with a clear ambition: reach $10M in revenue within 1,000 days.

Client:

Bustle

Sales & Marketing Strategy

Customer Interviews

Messaging

Website Re-design

Scalable Content Production

CMO Coaching

Together, we:

• Defined their Ideal Customer Profile (ICP) and the distinct value they bring to that audience.

• Set bold but achievable growth milestones, backed by a strategic roadmap to guide execution.

• Refined and deployed updated messaging across key marketing channels.

• Developed a content strategy that repurposed their existing blog material through the lens of their refreshed brand — helping them scale content with consistency and impact.

“ShiftCX is a true partner—an insightful connector of people and ideas, with a deep understanding of how to balance brand, customer, and commercial outcomes. He has a rare ability to translate brand strategy into an actionable, revenue-aligned framework, seamlessly bridging the gap between vision and execution. He also brings with him a strong network of marketers, content creators, and go-to-market experts who can hit the ground running. I’d jump at the chance to work with him again.”

Sam Mickell - Head of Customer